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LMC sign new TV deal ahead new NPFL season

The League Management Company (LMC) has signed a new television deal with Redstrike Media Nigeria and in the process, create NPFL Media and Marketing Company (NPFL Marketing) to drive the commercialization of the league, the reports.

Under this Agreement, NPFL Marketing will be streaming live matches every week of the season through its own Platform “”, as well as distributing and broadcasting through other media channels.

According to the agreement, Redstrike will also be working with each NPFL participating Club to build a dedicated club app to integrate with and also enhance the revenue base of the clubs.

The NPFL Marketing partnership will also involve the creation of an NPFL Development Fund that will be deployed towards improvement of stadia infrastructure and connectivity, academies and community outreach programmes.

Speaking during the virtual ceremony, LMC chairman, Shehu Dikko said the deal was what Nigerian football needed to make the NPFL to be recognized globally.

“This is exactly what Nigerian football needs. Our partnership with Redstrike is ground-breaking, enabling the NPFL to follow its ambition of becoming Africa’s Premier Football League and to be recognised as one of the most important leagues globally.

We are delighted to enter into our strategic partnership with Redstrike. Their global football expertise is clear, their commercial credentials impressive and Redstrike’s technical ability to deliver is extremely exciting. Overall, the investment and technical expertise Redstrike will be bringing into the NPFL will surely guarantee the sustainable progression of the League whilst delivering value to the fans, players, club owners and other stakeholders, as well as world-class content for monetization.

In the same vein, the Chairman of Redstrike Media Nigeria and G2P Sports, Bola Adefehinti said the deal will improve the standard of the league

“Firstly, as a Nigerian football fan, I am proud that the NPFL/ Redstrike partnership enables us to deliver a ground-breaking Platform that makes the Nigerian Professional Football League accessible to all fans of Nigerian football, irrespective of their location.

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“I am particularly delighted about the positive impact that will have on grassroots football in Nigeria, raising of the standards of the NPFL, improvements in the stadia/ infrastructure and the potential for “exporting” the NPFL brand across the African continent and beyond,” he said.

Mike Farnan Global CEO of the Redstrike Group of Companies highlighted: “This partnership with the NPFL is 100% in line with Redstrike’s mission of investing in emerging markets and rights with unfulfilled potentials. The Nigeria Professional Football League (the elite League in Nigeria) is exactly that with turbo boosters.

“I have not been as excited about an opportunity in football since my Manchester United days. It is a fantastic honour to be involved with Nigerian Football and one I and my team will fully commit to. We will deliver commercial success to the NPFL.”

The 2020/21 Season is scheduled to kick off in October 2020 and will run through to June 2021 subject to approvals of the Government and the health authorities.

It will, however, be recalled that the LMC had in November 2019 signed a multi-million naira sponsorship deal with NEXT TV. 

Shehu Dikko who had disclosed this during the Annual General Meeting of the LMC held in Abuja said the 5-yr contract would see the league on TV amidst other multiple sponsors to boost the commercial values of the league.

However, the deal never took off as at the time of writing this piece and little or nothing was heard about it till the COVID-19 pandemic shut down the world.


I'm an avid and seasoned sports/ multimedia journalist. I have a biased love for Real Madrid and passionate advocate for the overall growth of the Nigeria Sports Project. I can be reached on 09077894123 or/and '[email protected]'

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