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LMC deal with Redstrike begins in 2020/21 season– Dikko

The Chairman of the League Management Company (LMC) Shehu Dikko has revealed that the new commercial and investment partnership with Redstrike Sports is expected to begin in the upcoming 2020/2021 Nigeria Professional Football League (NPFL) season.

It will be recalled the LMC signed an undisclosed multimillion naira 5-year deal with the Nigerian arm of the UK-based Redstrike.

The deal is expected amongst other things create a customized platform called for streaming live league games to a global audience. Content from the league will also be distributed and broadcasted through other media channels, in addition to creating commercially-viable mobile apps for the 20 NPFL clubs.

According to Dikko, the Redstrike project is expected to be launched sometime in October before the commencement of the new NPFL season, subject to the prevailing Covid-19 situation in the country.

“That’s the objective; to start this season,” the LMC boss informed. “That’s the plan. All the plan is ongoing to make sure that happened.

“I don’t think the kind of financing they are committing upfront in guarantees and upfront payments, for example, they (Redstrike) will just do it like that and go and sit up, and be waiting for next season (2021/2022). Something will happen this (2020/2021) season, definitely.

“Once the contract goes through the way it is planned, something has to happen this season and we have to activate as soon as possible to make sure everything is in place.

“Of course, we are thinking to launch everything after the second week of October. We expect to have a launch of the project, and then, thereafter, the league can kick-off. That’s the plan. I think everything will fall in place by then,” he said.

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Speaking to Kennis FM, the LMC chieftain said all hands are on deck, dotting the Is and crossing the Ts, with the sole aim of making the deal a reality, adding that the NPFL clubs are mandated to comply with the CAF/NFF Club Licensing regulations – especially in the upgrade of their infrastructures – as part of the contract with Redstrike.

“Everybody is working. If you can look at it, the is being developed, it’s work in progress already,” the 2nd Vice President of the Nigeria Football Federation added. “And all the technical things that need to be done are being worked on.

“So, we hope that the COVID – 19 situations and any other unforeseen situation that we did not anticipate might not be an impediment.

“But at least, the objectives and the plan and the contract that is signed is starting this coming season – 2020/2021.

“And also in the contract that we signed, you mentioned in the opening remark about the Club Licensing and stuff like that, the contract has a requirement for the Club Licensing as well because they want to make sure they do it very well.

“They want to make sure our venues are good. They want to make sure every team is behaving in a professional way, because that’s the only way we can have the content that is valuable and can be easily monetized and make money back for the stakeholders, especially the clubs, which will now translate back to the players and officials and everybody involved in the game,” Dikko concluded.


I'm an avid and seasoned sports/ multimedia journalist. I have a biased love for Real Madrid and passionate advocate for the overall growth of the Nigeria Sports Project. I can be reached on 09077894123 or/and '[email protected]'

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