Google in talks for Tottenham stadium naming rights

Google in talks for Tottenham stadium naming rights

According to The Athletic, Tottenham Hotspur and Google are in negotiations over naming rights for the stadium of the English Premier League soccer team.

Daniel Levy, the chairman of Tottenham, has taken his time in looking for a lucrative naming rights partner since the club moved into its UK£1 billion (US$1.1 billion) residence in 2019.

The Telegraph reported in 2020 that the club had been hoping for a deal worth as much as UK£25 million (US$27.6 million) per season over 15 years, equating to UK£375 million (US$414 million) in total.

Amazon and Nike were linked with a deal more than two years ago, though the impact of Covid-19 on the economy reportedly meant that the north London outfit needed to rethink its asking price.

It is not clear if Google is prepared to meet Levy’s original demands, or how far along the discussions are, but The Athletic has described the talks as ‘meaningful’.

According to SportsPro, Spurs’ chief commercial officer Todd Kline said there had been “many twists and turns” in the stadium naming rights process but he was “happy” and “excited” with where the club was.

“We’re running a process,” he said. “It’s been a rewarding process. We’ve met some amazing people throughout it and I think we’ll land on the right partner for the right venue. And sometimes in doing complicated deals, sometimes patience is the move.”

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