Global soccer icon David Beckham has agreed an exclusive autograph and memorabilia deal with leading sports and entertainment collectables company Panini America.
In addition, the former Manchester United, Real Madrid, and Los Angeles Galaxy midfielder will become a global brand ambassador for the company.
As part of the agreement, autographed Beckham trading cards and memorabilia will be made exclusively available in Panini America trading card products and through Panini Authentic, the memorabilia division of Panini America.
Beckham’s first autographed trading cards will be featured in Panini America’s upcoming 2020 Immaculate Soccer product which releases on January 8.
His first autographed memorabilia pieces (soccer balls, jerseys, photographs, and more) will also be available exclusively through Panini Authentic beginning in first half of 2021, as travel permits amid the ongoing Covid-19 pandemic.
Beckham also will be featured extensively in the company’s social media and marketing initiatives surrounding major soccer launches and future event activations.
“This partnership is one of the most significant in our history and we’re ecstatic to be able to bring David into the Panini family in such a meaningful way,” said Panini America chief executive Mark Warsop.
Beckham is also a part owner of Major League Soccer’s Inter Miami CF.
The Panini Group, established more than 60 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.
Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, MLBPA, College, FIFA, MLBPA, English Premier League, Disney, Epic Games and other key properties from many other licensors.
Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame and Pop Warner Little Scholars, Inc.