Basketball Africa league names Envol City as official partner ahead of new season

Top eight BAL teams to compete at playoffs and finals in Kigali, Rwanda

Basketball Africa league names Envol City as official partner

… top eight BAL teams to compete at playoffs and finals in Kigali, Rwanda

The Basketball Africa League (BAL) and Envol City, an innovative real-estate project in Dakar’s upmarket Diamniadio area, have announced a multi-year collaboration that will see Envol City become the league’s official partner and Country Partner in Senegal.

The BAL and Envol City will partner on fan engagement initiatives that exhibit the merging of sport, music, gastronomy, art, and fashion beginning with the 2023 BAL season, including at BAL Fan Zones during games in Dakar.

From March 5 to 15, Dakar hosted the inaugural BAL Fan Zone, which featured a DJ, live musical performances, refreshment stalls, merchandise sales, and opportunities to meet NBA and basketball luminaries, among other things.

“We are pleased to partner with Envol City to engage the passionate BAL fans in Senegal while shining a light on Africa’s capacity to be a global leader in sports and entertainment,” said BAL President Amadou Gallo Fall.

“Envol City shares our commitment to a future for Africa based on modernity and innovation, and we look forward to working together to use the convening and transformative power of sports to provide memorable experiences to BAL fans and guests.”

“Envol City is an innovative and modern real estate project, firmly focused on the future,” said Envol City CEO Moctar Thiam. “Our vision for Africa in the future is one that is ambitious, innovative and a symbol of excellence. It is therefore only natural for us to establish a partnership with BAL, a well-established brand on the continent and beyond.

“Through our strong partnership with BAL, we want to be an example for pan-African youth and create bridges that build the path towards a common vision for Africa’s future.”

Envol City joins the BAL’s roster of world-class marketing partners, which includes Foundational Partners New Fortress Energy (NFE), Rwanda Development Board (RDB), NIKE, Jordan Brand and Wilson, and official partners Alley-Oop Africa, Attorney General Alliance (AGA) – Africa, Destination Senegal, and Air Senegal, Flutterwave and Hennessy.

The expanded 2022 BAL season features the top 12 club teams from 12 African countries playing a total of 38 games in three cities over three months: Dakar (March 5-15); Cairo, Egypt (April 9-19); and Kigali (May 21-28).

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