UEFA, the governing body of soccer in Europe, has informed potential commercial partners that it is trying to bring the 2024 UEFA Champions League Final to the United States, according to people familiar with the discussions.
If the organization’s efforts are successful, it would be the first time the prestigious club championship is played outside of Europe.
TEAM Marketing AG, a Swiss agency that represents UEFA’s commercial interests for its club soccer properties globally, has informed potential corporate partners and media rights holders that the organization is targeting the New York market for the event, according to people familiar with the talks, and one person with direct knowledge said MetLife Stadium in New Jersey was the preferred venue.
In an email, a UEFA spokesperson said the organization’s position on holding a Champions League Final outside of Europe has not changed since last year, when the organization refuted a claim by the chief executive of its Spanish rights holder, Mediapro, that the organization was “investigating the feasibility” of holding a future edition of the event in New York.
TEAM did not respond to a request for comment.
While it is unclear how far along UEFA is in the process of planning the 2024 Final in the United States, those familiar with the discussions said UEFA and TEAM have not been shy about sharing their intentions with relevant stakeholders.
On Friday, UEFA awarded the U.S. media rights for its club soccer properties, including the Champions League, to CBS Corp. and Univision Communications Inc. from 2021-2024, as was first reported by Sports Business Daily.
One person with direct knowledge of the bidding process, which took place over the course of the past week, said TEAM pointed to a potential 2024 final in New York as a selling point in presentations to potential bidders for the three-year package.