By Olusola ‘Jide @jide_olusola
The Secretary General of the Nigeria Football Federation (NFF) Dr Mohammed Sanusi has revealed the reasons why the federation went hand in cap seeking for partnership deal with the leading sportswear company, NIKE, The SportsBay reports.
It will be recalled that in 2015, the NFF had signed a lucrative three-and-a-half-year deal worth $3.75 million — plus a $500,000 bonus if the Super Eagles qualified for the 2018 Russia World Cup.
According to Sanusi, the first contract with NIKE was not in the best interests of Nigeria, stating that the NFF was in a bid to showcase the nation team as a brand to the outfit.
“What happened in the last contract was that, we went as far as us pleading to NIKE for them to sponsor us, so everything then was in favor of NIKE because before you get sponsorships you must have a brand.” he said
“NIKE benefited from the Super Eagles, we all saw what happened in Russia and before the World Cup, so they have benefited significantly from that relationship that is why they now want the relationship to continue”
Sanusi went further expressing that NFF and the national teams are now a brand to reckon with adding that the federation now has the bargaining power hence getting a better deal for NIKE than the previous one.
“Now the NFF is a brand, our team is a brand and now we have better market and bargaining power. They wanted eight year contract but we told them no and went for four years because before that eight years we must have built a better and more marketable brand. If the Falcons qualify for the women’s world, something will be also be given to the federation which was not a part of the first contract that was signed”
It will also be recalled that prior to its official June 1 release date, Nike had already received 3 million pre-orders for the jersey, according to the Nigerian Football Federation which was a new pre-order record for an African team and even some of the biggest soccer clubs in the world.