Unified middleweight world champion Canelo Alvarez and the streaming service DAZN have agreed to a five-year, 11-fight deal that will pay the boxer at least 365 million dollars (about N131 billion).
The deal is the highest-paying athlete contract in history.
DAZN became the broadcast home of boxing in the U.S. after HBO announced in September that it was getting out of the fight business.
The signing of Alvarez kicks off the DAZN-boxing partnership with an exclamation point and plenty of zeroes.
Alvarez’s first fight under the contract will coincide with his move to super middleweight.
He will meet secondary world champ Rocky Fielding on Dec. 15 at Madison Square Garden in New York.
“Canelo is the highest-paid athlete in the world. He’s extremely happy,” Oscar De La Hoya, Alvarez’s promoter, told ESPN after Alvarez signed early Wednesday.
His contract surpasses that of Giancarlo Stanton, who signed a 13-year, $325 million pact with the Miami Marlins in 2014.
He is now with the New York Yankees.
In the post-Floyd Mayweather-Manny Pacquiao era, Alvarez emerged as boxing’s biggest star on the pay-per-view fight circuit.