The most visited football club websites in the world have been revealed and it makes interesting reading.
UEFA have published the statistics as part of a club licencing benchmarking report, measuring monthly visitors of football club websites from January to June 2016.
There is one South American inclusion and a side from Russia, Egypt and Ukraine, as well as clubs from the Premier League, LaLiga, Bundesliga and Ligue 1.
Leicester City’s Premier League triumph has seen them make the top 20, above Tottenham and Manchester City.
However, according to data from comScore, the company officially responsible for measuring Internet audiences, Realmadrid.com ended 2016 as the world’s most visited football club website.
In December 2016, comScore recorded a global audience of 1.35 million unique users of the Real Madrid website.
Manchester United finished in second place, with 236,000 fewer users. Meanwhile, third in the rankings were Arsenal, with 345,000 less unique users.
According to comScore, Real Madrid’s dominance is even greater within Spain, where not only is the Real Madrid website the outright leader, but it quadruples the visits recorded by the second-placed club, F.C. Barcelona.
Since April of last year, Real Madrid’s clear leadership has remained unfaltering and the gap between the two websites in terms of the numbers of unique users currently lies at 852,000, with Real Madrid enjoying the upper hand.
These excellent audience figures serve to highlight the efforts that Real Madrid have been making to drive the club’s digital transformation.